Business Mastery Online Continuing Education Course - Ch. 16 Marketing in Action

This three course marketing series is designed to be used with part 6, chapter fifteen (2 CE’s), chapter sixteen (2 CE’s) and chapter seventeen (2 CE’s) in the book Business Mastery 4th Edition by Cherie Sohnen Moe. Chapter fifteen includes marketing principles such as marketing plans, cooperation and competition, positioning and target markets and trends. The series concludes with chapter seventeen; a game plan to increase career longevity through client retention. This Course, chapter sixteen (2 CE's) guides you through specific techniques for marketing a practice; promotion, advertising, community relations and publicity. You learn how to develop the necessary skills to evaluate the competition, assemble effective marketing materials and learn how to prepare to be interviewed by the media.

NCBTMB Approved 2 continuing education hours.