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By Rebecca Jones
Purchasing the right massage oil can
be a slippery undertaking for massage
therapists. Some choices boil down
merely to personal preference: do
you like the gentle scent of lavender
or a more chocolaty aroma?
But other factors can also come into play,
including the age and skin sensitivity
of the client, the time of year, the
type of massage you do, and your own
comfort level with experimentation.
In short, there is no one best
product.
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Rather, there is a host of
excellent products on the market,
some more appropriate for particular
situations than others, and a number of
strategies you can employ for getting an
excellent massage oil at a good price.
1. Be cautious with nut-based oils
Sweet almond oil, for instance, is one of
the most popular oils used by massage
therapists. But surveys have found that
more than 1 percent of the American
population has some kind of nut-related
allergy. "You don’t want someone to be
on your table with a nut allergy if you’re
using a nut-based product," says Angie
Patrick, director of massage business
development for Massage Warehouse,
a supplier of massage-related products,
based in Norcross, Georgia.
The massage industry certainly
isn’t ready to abandon all nut-based
oils. But health experts underscore
the necessity of taking good client
intake histories, including any known
allergies, before beginning the massage.
2. Take scent seriously
Scented oils are great because they’re
already formulated, they’re easy to
use, and the formula is standardized.
You can pretty much count on the next
batch you order smelling just like the
last batch. But unscented oils have other
benefits. "If you use a nice base oil
that’s unscented, you can add different
essential oils that you like," says
Tom Wellman, president of SabaiSpa
Products, based in Tamarac, Florida.
SabaiSpa markets a range of herbalbased
products from Thailand. "You
can say to your client, ‘Would you like
this type of scent or that type of scent?’
It lets you carry less of a given stock,
but offer a wider range of possibilities."
Even so, be careful about scents,
even those that you add yourself later.
"Every massage therapist understands
that the warmth of the hands and the
warmth of the client’s skin releases
the fragrance," says Ann Thariani,
president of Gilden Tree, an Omaha,
Nebraska, company that markets a
line of healing natural products. "You
may get used to a scent, and it may not
smell too strong to you, but it could
be overwhelming to your client."
3. Understand consistency
Massage therapists often speak of glide
when referring to massage oil. A very
light oil or a cream or lotion, easily
absorbed by the skin, is the usual choice
for Swedish massage and its long,
gentle strokes. Many therapists also
prefer creams when working with older
clients with thinner skin. For deeptissue
work, therapists generally want
something heavier that will provide less
glide and more friction. "If I’m working
on a hamstring or doing deep tissue, I
want to work more slowly to really get
into that muscle," says Linda Solien-Wolfe, president of Solwolfe Resource
Group of Merritt Island, Florida,
and a licensed massage therapist who
serves as a consultant for Performance
Health/Prossage/Biofreeze, Inc.
4. Know naturals
There’s lots of controversy these days
surrounding parabens—chemicals
widely used as preservatives in
cosmetics and pharmaceuticals.
There’s no incontrovertible evidence
that they cause harm, but the massage
industry, as a whole, is moving away
from products that use preservatives.
Wellman notes that any time water
is used in a formulation, some type of
preservative is necessary. Thus, lotions
and creams, which contain water,
require a preservative if they’re going
to have any type of shelf life; oils don’t.
"Oils can be preserved with vitamin E
rather than chemicals, so you can get a
natural type of oil that uses vitamins to
keep it from turning rancid," he says.
One all-natural alternative to oil
is jojoba, which isn’t an oil but a liquid
wax esther, very similar to the substance
produced by human sebaceous glands.
"It won’t turn rancid, as oils will," says
Robert Butler, owner of The Jojoba
Company of Waldoboro, Maine. Other
pluses: it’s nonallergenic and won’t
stain the sheets. It won’t clog pores,
and since it’s an emollient, it softens
and conditions the skin. "And it’s great
for therapists’ hands," Butler says.
5. Watch Shelf life
Be careful if you order oils in summer,
especially if you live in a warm climate.
"Talk to the manufacturer and say
'Here’s where I’m at…'" advises
Gilden Tree’s Thariani. "Many
places won’t ship to a customer after
Wednesday because the delivery
trucks aren’t air conditioned. If you
have a product sitting in a truck over
the weekend, exposed to extreme
heat, it will have a much shorter shelf
life. It’s not too much of a worry in
winter, but when the weather starts
to get hot, ask how long it will take
to arrive and how to avoid having it
sit in that hot truck all weekend."
6. Try before you buy
"A lot of manufacturers are willing
to give you samples," says Patrick
of Massage Warehouse. "Just call
your supplier and ask." Even online
suppliers will sometimes have samples
they’re willing to let you try. And
if no samples are available, buy the
smallest size possible when you make
your initial purchase. "I can’t tell
you how many times people have
bought gallon sizes of a massage
oil, then tried to return it," Patrick
says. "Once it’s opened, it’s yours."
7. Try asking Santa for some oil
While massage oil is not a seasonal
product, the fourth quarter is
always a good time to buy it because
manufacturers are trying to get rid of
their inventory before year’s end, and
sales are abundant, Patrick says. But
if the holidays are a long way off and
you need to buy some oil, just watch
for deals to unfold. "It seems like every
month, somebody’s got something
on sale," Patrick says. "There are
deals to be had if you watch."
8. Think green
Consider buying from manufacturers
whose packaging is easily recyclable
and whose supplies are produced
sustainably. "Almost every massage
therapist I’ve worked with is very
concerned about this," Thariani says.
"We’re part of a big web here. And
for massage therapists, that concern
they have for well-being doesn’t stop
at their door. It keeps going on."
9. Experiment
There are lots of new products coming
on the market every day and being
open to trying new things can result
in some pleasing discoveries. "It’s
important to stay on top of the market,"
Patrick says. "See what’s coming out.
There’s been so much change in skin
product technology, and a lot of new
things are coming out every day with
new ingredients. If you’ve been using
something for years, there may be
something new that’s even better."
10. Stick to professionalgrade products
You are, after all, a professional, and
you owe it to your customers to give
them the best experience possible.
"Don’t shortchange clients with a
product they can’t wait to shower off,"
advises Gigi Targa, president of Evo
Solutions, a Lakewood, Colorado, based
company specializing in syntheticfree
massage lotions. "Buying cheap
lotions not designed for massage will
not endear yourself to your client.
They have put their trust in you as a
professional. Buying a good quality
massage lotion—in the long run—will
save you money because you use less
and it was formulated to do the job."
While you’re at it, make sure you
read the label. "This is something
your own hands will be immersed
in," Thariani says. "Are you allergic
to any of the ingredients? Know
what you’re buying."
Rebecca Jones is a Denver-based freelance
writer who embraces life and myriad topics.
Contact her at killarneyrose@comcast.net.
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