Salon Ovations' Day Spa Operations by Erica Miller

Essential to prospective day spa operators and highly useful to veteran owners who want to boost their bottom line, this compact introductory handbook covers all the practical aspects of planning, operating, and maintaining a flourishing day spa. Here is expert guidance on how to purchase a day spa, hammer out an effective business and strategic battle plan, obtain financing, set up a dynamic day spa program, create attractive and profitable packages to enhance overall business, and market your services. (155 pages)

Table of Contents

The Day Spa Client.
The Day Spa Home.
Developing Your Day Spa Program.
Purchasing For Your Spa.
Financing the Day Spa.
Strategic Development.
Spa Story Development.
Marketing and Retailing.
Where to Go After the First Year.