Not too strong
Biofreeze® Pain Relieving Products
I purchased 4 different cooling products to compare them: Sombra Cool Therapy, CryoDerm, Soothing Touch Herbal Ice, and Biofreeze. Sombra won, hands down, for overall use. It cooled quickly, has a nice scent, and kept the coolness for a reasonable time.
CryoDerm came in a fast second. The cold held longer than Sombra, and felt deeper, but the scent tends more towards the mediciney side.
Soothing Touch came in third. It has a lovely scent, but the effects weren’t as deep or as long lasting as the other products. Just like it’s Heat product, the label specifically mentions use “after a hard workout”. So I think it’s a more sports-oriented product, and perhaps not for a wide-range of massage modalities.
Biofreeze came in fourth, which surprised me since it seems to be the go-to product of many therapists and spas. The scent is mild, but still mediciney. The cooling effect took a while to sink in, and didn’t last as long as Sombra or CryoDerm. This would be a fine mild-effect product, but I’d choose one of the others before this one.