Massage Gift Certificates - Massage & Spa Gift Cards

Digital and physical gift card and gift certificate sales have increased significantly in recent years. With forecasted growth to exceed over $95 billion, this industry has clearly made its mark and is here to stay. Whether you are the owner of a spa or operate as a sole proprietor, offering gift cards can have a positive effect on your bottom line. Benefits include:

• Adding new customers to your clientele
• Generating more revenue per service as clients using gift cards are less sensitive to price point
• Infusion of cash prior to service
• Creating brand loyal customers

Incorporating gift card or gift certificate sales in your massage business has a number of benefits including gaining new repeat clients and increased sales per transaction. Despite a marked increase in gift card sales industry-wide, a well-thought out marketing strategy is crucial to successfully adding this revenue stream to your personal business. A few strategies to consider:

• Start with setting defined goals. Determine either a simple revenue target or number of cards to sell and track your progress.
• Persuade your buyers to buy for a specific reason, person or occasion through displays and thoughtful packaging.
• Find creative ways to extend your reach to people outside of your existing clientele by finding the gift-givers. Use social media, email marketing campaigns, neighboring business, vendors and, of course, friends and family to target those people searching for the perfect gift.
• Consider creating unique packages and / or incentives to entice active or inactive clients to purchase gift cards.
• Reward loyal customers with discounts for purchasing your gift cards.

In most instances, physical gift cards and gift certificates contain disclaimers stating that if lost or stolen, they will not be replaced. From a customer service perspective, however, that practice may not be the most effective. When selling cards or certificates manually, be certain to use a tracking system and record pertinent details about the sale including an identifying number, the value, date of sale, and the purchaser’s name. Digital gift cards or e-gift cards will typically track the sale automatically.