People often throw this term around, and we hear it in the media quite often: businesses claiming greater responsibility for the community they serve and the environment that surrounds them.
But what does this really mean?
Well, I am in no position to speak for other companies out there. I am not a high priced business analyst who has metrics and measurements that define what these words should mean. I am, however, someone who is lucky enough to work with a company that does so much to give back and support the industry we depend upon as well as make changes to our marketing practices to reflect a greener and more eco friendly way of doing business.
In my eyes, our community of Complementary and Alternative Therapy Practitioners are a somewhat finite group. This group is focused on wellbeing for the mind, body, spirit, planet, and wallet. Our company is also focused on these aspects of wellbeing, and works diligently to contribute towards growth and empowerment in the following ways:
From a marketing perspective, we have reduced the number of catalogs being produced and mailed and have begun a new era for Scrip Companies by implementing an E-Catalog online at Massage Warehouse. This helps alleviate paper waste, and allows us to better streamline order entry, saving time and energy.
We produce more email outreach blasts to inform our clients of the great deals and offers we have going on to reduce the need for flyers and mail outs, thus reducing the use of paper, postage and energy in production.
In our warehouse, we utilize Blown Air Bag technology to utilize as packing material. This eliminated “peanuts” which take eons to degrade in landfills, as well as paper or other packing materials which waste our biological resources.
In our private brands, we continue to create greener products like our Lotus Touch Organic Naturals line, and we work to bring in and showcase products made with green manufacturing practices and utilizing raw materials that are renewable and sustainable. See our GREEN AWARE symbol in our catalog and on our website.
And from the industry perspective, we are involved in several projects which bring a higher standard of participation and awareness throughout the community for Massage Therapy Research, Professional Grade Products, and utilizing Social Media as a means of marketing, which is an extremely eco friendly manner to promote your business.
By Angie Patrick, Director of Corporate Sales & Business Development, Massage Warehouse.