Economic Help for Massage Therapists
Everything in our lives requires a certain amount of maintenance. From our cars, our technology, our bodies, to even our relationships; each require regular routine maintenance to ensure optimum performance. This is especially true of equipment we use in our work. As a massage therapist this includes your biggest tool of the trade – your table.
For those who have always dreamed of owning your own massage therapy business, mobile may just be the way to go. And believe it or not, now might just be the perfect time to get everything rolling.Read more »
Gaining and retaining clients is one of the most important tasks you will face in your career as a therapist. You may be one of the world’s most naturally gifted therapists, proficient in multiple modalities, with a strong and impressive education and certifications to cover the walls.Read more »
When you went to massage school, you were trained by a specialist. How do you know what you are trained to do? What does your training mean? How do we discuss what we do? If you were not trained by a specialist – trained in the general sense – you may not be able to speak specifically enough about your work to call it “specialized.
Who doesn’t enjoy a raise? A raise means someone acknowledges you and your efforts for another year of service. It means you have performed well at a certain level and now it is time to reward your efforts by raising your earnings a little.Read more »
Our industry has a wide array of opportunities for the newly graduated therapist. It also presents a wealth of opportunity for seasoned therapists who may have been hit hard in the past years of economic uncertainty. Recently, I read a survey from the Day Spa Association sharing that 2013 and 2014 have shown some significant increases. It claims the Spa Industry is indeed in growth mode.
We all know them. The people who seem to breeze from one client to the next, one project to the next, one crisis to the next and always seem to come out on top. While many of us feel like there is a glass ceiling, an insurmountable hurdle, or feel fear in stretching our own bubble to try something new, there are those who seem to simply take any challenge and own it with gusto.
We have all known these people, you know the ones. The people who seem to always succeed in whatever they endeavor to do, no matter how crazy or wild-eyed the scheme might be. They are the risk takers, the people who have learned some very basic, but highly important skills that keep them focused, alert, sharp and in tune with the business they create, making them far more likely to be successful.
I have met these people throughout my career and it occurs to me these renegades of business, the titans of triumph, all seem to share some common traits that undoubtedly contribute to their continued success.
I would like to share with you my observations of these enigmas and perhaps provide tips on how we might all increase our success rates.
Habit 1: Focus
Successful people are focused. They see the finish line and have already won the race in their mind. Everything else is just a matter of how it happens. Failure is something they do not dwell upon, but rather they look at the lesson that failure might have taught them. They take that information, focus on bettering outcomes and press on.
Habit 2: Don’t Look Back
Successful people do not spend time looking behind them. They look at their own tasks, complete them and give little concern to what their competitors are doing. They know, if they are focused on what they are good at, then competition is not really a problem. Providing a good or service UNIQUE to your skill set makes competition seem less of a concern. No one can provide what you provide the way you provide it. Successful people make their product or service their own and do not try to emulate others.
Habit 3: Avoid the Fray
Successful people work very hard at staying out of the fray. Too much time spent finger pointing and whining about something that did not go the way they hoped can only serve as a morale killer and time waster. Instead of blaming, they spend their time working to make things better and take the opportunity to coach, mentor and train employees to make better choices and decisions.
Habit 4: Be Available
Successful people are available to their customers. They know communication is key, and having dialogue with clients about bettering service, bettering product and bettering productivity can only serve to make their business stronger. They engage their clients through newsletters, email blasts and by asking questions. They value their customers and their opinions.
Habit 5: Do What You Love
Successful people are those lucky souls who are doing what they love. It is very difficult to find success in an industry or job for which you have no passion. Success is born of passion, and these savvy people ooze passion about their business. They cannot resist telling everyone they meet about what they do, how they do it, and how what they do can help the other person. This drive is not something you learn; you have to just FEEL it. If you do not feel this passion about your profession, perhaps you need to take a long hard look at your chosen path.
Being successful is more than just making a nice living; it is about lifestyle, it is about fulfillment, it is about a drive to be the best you can be. It is certainly within the reach of each and every one of us, but it takes hard work and a willingness to remain true to your goals. Perhaps something in this article spoke to you and you can take that nugget and enhance your own success story!
By Angie Patrick, Director of Corporate Sales & Business Development, Massage Warehouse
A wait-and-see approach to strengthening your business will not work in this economic climate. There are many thoughtful ways you can better serve your clients, and in the process, improve your bottom line.
Massage therapists have a unique career in many ways. One of the most common reasons why people get into massage therapy is because of the immense amount of freedom that the job can offer. There are many different places for a massage therapist to find employment, or often they will venture out on their own, working freelance or opening their own practice. Regardless of the path that you choose, having a portable table is certainly essential!