Whether you have built a thriving massage therapy business or are just starting out there are times when you have the opportunity to introduce new products to your clientele. There are also times when a product comes along and gains such rapid popularity that bringing it into your practice will help you grow your business. That time is now. That product is CBD massage creams and ointments.
CBD, or cannabidiol, has been used for years around the globe and is reputed to relieve countless medical conditions and diseases. Derived from the marijuana and hemp plants, CBD is a non-intoxicating substance typically sold as an oil or topical cream. Both forms have cemented CBD as one of the newest staples of holistic healing and massage therapy worldwide. We will discuss the benefits of CBD, how it works within our body as a pain reliever, and the ever-changing legal landscape.
The Healing Benefits of CBD
Many of the healing and pain relieving properties of CBD mirror the benefits of massage therapy in general. A lot of the ailments that your clients already come to you to relieve are the same ones that CBD massage cream addresses. The medicinal properties of CBD Clinic cream can help you target and alleviate your client’s pain and discomfort faster and more effectively than massage therapy alone. According to many scientific studies conducted over the past 14 years, CBD oil and topical lotions and creams have been found to be a powerful remedy to relieve body pain and muscle tension, reduce inflammation, minimize stress and anxiety, and positively affect sleep cycles and habits. Sound familiar? I’m sure these are already many of the maladies your clients are already seeing you for on a regular basis. And if pharmaceutical measures can be avoided in favor of a healing oil or ointment in conjunction with a regular massage therapy regimen to treat your client’s pain and discomfort, well that is yet another added benefit.
How CBD Works To Relieve Pain and Reduce Inflammation
The biology behind cannabidiol is fairly straightforward, and yet despite an exhaustive amount of scientific studies clarity is elusive. Cannabidiol or CBD is a cannabinoid derived from the hemp plant with pain relieving, anti-inflammatory, and anxiety reducing effects without possessing the psychotropic properties of marijuana. The latter is due to the fact that the THC level in CBD ranges from non-existent to 0.3 percent.
CBD, whether in oil form taken orally or in a topical cream, ointment or salve form applied directly to the skin interacts with our endocannabinoid system. This is a sub-system within our nervous system It is a biological system made up of endocannabinoids, which originate within this system and are lipid-based neurotransmitters which transmit the signal backwards from the target source to its original source, and then bind to cannabinoid receptors and accompanying proteins that are expressed throughout the vertebrae, central nervous system including the brain, as well as the peripheral nervous system. I am pointing this out to demonstrate that although the desired effects (pain relief, stress and anxiety reduction, and decreased inflammation) of CBD and massage are the same, CBD works differently biologically. CBD then is not a replacement for massage therapy, but rather a perfect complement.
The Usual Disclaimers and Legal Mumbo Jumbo
While the reasons to introduce CBD Clinic Cream are as numerous as your client roll, there are certainly things you need to know regarding the laws governing the medical and recreational use of marijuana as well as the laws applying to the cultivation of hemp and its derivatives. And as an ever increasing number of U.S. states legalize marijuana for medical or recreational use, more and more people will turn to marijuana and hemp based products for physical and emotional relief. As this number increases it is only natural that the laws governing the use of these products will evolve, and it will be your responsibility as the massage therapist who administers these treatments to ensure you are aware of any and all changes in the law.
Throughout this time and legal evolution and adaptation lies opportunity – CBD business is booming! According to the Hemp Business Journal CBD Report, within this year the CBD market will see an increase of 30 percent to $2.1 billion, with $450 million of that coming from hemp-based sources. Expanding your catalog to include CBD options can certainly lead to an expansion of your client base so you will need to decide if it is the right move for you and your clients. You will not only need a clear understanding of your particular state’s law regarding the use of hemp and marijuana based products in your practice, but also a clear plan and vision for your business. With more people becoming aware of the potential healing qualities of CBD each and every day, you have to ask yourself, “Will the employment of these products in your practice attract the type of business that will help you realize that vision?” And only you can answer that.